What Is IMAG And Why Is It So Great?
It is usual these days to see a stage surrounded by big screens at a wide variety of events and productions. As you would expect, these are set up to help everyone in the audience get a great view of the action on stage. IMAG – short for image magnification – makes it possible for even those viewers in the cheapest of seats to still be able to see everything that’s happening on stage.
What Is IMAG?
IMAG is an umbrella name for a technique that uses one or more cameras, projectors and screens to enlarge the image on stage at a live show, in order to give the audience a much better view.
What IMAG isn’t however, is a zoomed in, super-sized picture of the person on stage, but instead a clever use of cameras to live stream the action as it happens.
How Does IMAG Work?
By using a specific type of camera, images on stage can be projected onto screens simultaneously. This means they capture and display everything that those with a good vantage point can see close up. The camera used is often a broadcast camera set in the middle of the auditorium, with a big long lens that is not designed to shoot close up.
Often, the same camera shots used for IMAG are also used for live streaming so it needs to be able to capture not just the speaker on stage, but also record close-ups, audience reactions and any pre-recorded graphics or presentations that are used.
By combining big projection screens and specially designed cameras, an experienced production company and a competent camera operator can show everyone what is happening on stage in great detail.
Where Is IMAG Used?
IMAG screens are often found in large assembly areas where views may be limited towards the back, or off the side of the stage. Usually always seen at huge rock concerts or sporting events, they are now becoming just as prevalent at corporate events, awards ceremonies and audiences with a single speaker. Sure, at a rock concert you can still dance to the music even if you can’t see your hero on stage, but for smaller, more intimate affairs seeing the person on stage is equally as important as hearing what they are saying.
Why Is IMAG So Awesome
Well, simply put, IMAG is awesome because it enables everyone in the auditorium to see what is happening on stage. No more bad seats or cheap tickets for poor visibility, as the screens used in arenas and auditoriums are so technologically advanced that you can literally see everything.
Here at Frank Gatto & Associates we regularly work to provide first class lighting rigs and solutions for events and productions of all sizes. We work hard to ensure that everything is perfect, and that all of the action on stage is captured in the very best light.
IMAG enables everyone to see how carefully crafted out lighting techniques are, and more important, for everyone in the auditorium to thoroughly enjoy the entertainment before them.
Frank Gatto & Associates, Inc. are specialists in lighting for television events of all kinds. If you have an event that needs expert lighting, please call us today to see how we can help.
Phone: 561-368-0101
Email: frank@frankgattolighting.com
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