Lighting Quality can Change your Photos and Videos

When it comes to taking photos and videos, all light is not created equal. Almost everyone has shot a video that was too dark or taken photos that had a yellow tint. The problem isn’t the equipment – it’s the quality of the lighting.

When taking photos indoors, even flash and fill flash camera options won’t be enough to dispel the tones emitted by certain types of illumination sources. Undesirable light will adversely affect the entire mood and effect of the scene you’re trying to capture.

The angle of the light is equally important. Side lighting will throw harsh shadows and only illuminate one side of the subject, but can create some uniquely artistic perspectives. Frontal lighting makes it easy to reproduce colors, but can leave the subject looking faded, washed out or flat. Backlighting originating from behind the subject can make them seem nothing more than a silhouette, but can also produce some dramatic effects.

Taking photos outside in bright sunlight results in images that have sharp contrast, but it also increases the potential for dark shadows. A cloudy day produces softer, diffused light that minimizes shadows and reduces the amount of contrast.

The type of available illumination also affects videos and can create a vastly different effect than what was intended. A beautifully framed shot can easily transition into something that would be more appropriate for a horror movie or psychological thriller. The way lighting is placed can add texture, color and depth to the video and work to de-emphasize specific elements in the shot to guide the viewer where to look.

Light is even more important in photos and video than how the shot is framed. The way lighting is arranged creates different moods and effects within each frame whether it’s a still image or a video. Correct illumination seldom happens by accident. It’s one of the primary reasons that professional videographers and photographers are in such high demand.

Frank Gatto & Associates, Inc. are specialists in lighting for television events of all kinds.  If you have an event that needs expert lighting, please call us today to see how we can help.

Phone: 561-368-0101

Email: frank@frankgattolighting.com 

We can be found on Social Media at the following links.

            

Lighting Should be Left to the Pros

There are some tasks that are better left to professionals and one of those is illumination for theatrical productions, political rallies, trade shows, major sports competitions, and even high-profile weddings. It’s particularly essential when illuminating international events that can present unique challenges.

A professional lighting company has experts experienced in every aspect of illumination, technology and rigging to light every facet of an event to the best advantage while maintaining the highest level of safety for everyone involved. Lighting designers have the artistic eye and advanced technology for optimal placement of essential equipment for overall lighting, spotlighting and special effects.

Illuminating international events has its own set of challenges, some of which are cultural while others are physical. Residents of some countries prefer specific lighting types and brightness levels over others. Equipment in the U.S won’t work in Europe, and vice-versa, without the use of adapters or converters since the two electrical systems aren’t compatible.

Lighting for arenas and events that will be broadcast requires specialized knowledge that only lighting professionals can comprehend. A lighting designer will develop a plan for illumination and a lighting director will utilize his/her technical knowledge to implement that plan.

Professional lighting companies employ a highly skilled team of individuals that take on the practical tasks and solutions of lighting, along with technicians that position lights, securely rig equipment, and coordinate audio and visual components.

To ensure the best illumination options and safety solutions for any event, a professional lighting company is essential. Lighting is much more than simply a way to “light things up” so everyone can see. It’s an art form that requires skill, specialized knowledge, and an understanding of cultural differences wherever they may be working. They use innovative techniques that are cost-effective and environmentally-friendly while maintaining the highest level of safety at all times.

Frank Gatto & Associates, Inc. are specialists in lighting for television events of all kinds.  If you have an event that needs expert lighting, please call us today to see how we can help.

Phone: 561-368-0101

Email: frank@frankgattolighting.com 

We can be found on Social Media at the following links.

            

Set Lighting Techniques

At some point, everyone has viewed a film and talked about certain scenes, how they especially liked a romantic interlude or how sinister the villain looked. While the actors’ portrayal of the characters is extremely important, lighting plays a significant role in the way audiences view the characters and scenes.

The illumination of sets, scenes and even special events is the result of careful planning and a working knowledge of how lights and cameras work in harmony. It’s a task that relies on equal parts of creativity, artistic flair, and technical knowledge. Professionals work with a myriad of techniques to ensure every seen is picture perfect.

A three-point lighting set-up is comprised of key lighting, fill lighting, and backlighting – and fulfills a variety of essential functions. It illuminates subjects from three directions and focuses attention on the actors. The technique is used to control shadowing. It can also be combined with backlighting for a four-point system.

Key lighting will be most prominent and will be focused on the area or individual that is to be emphasized. Fill lighting penetrates the dark corners and shadows, while backlighting is used to the rear of the subject and typically from a higher angle to add depth.

Two types of illumination utilized by filmmakers are soft lighting and hard lighting. This lighting is emotional in nature and contributes to how audiences perceive a scene. Soft lighting makes use of increased key lighting to balance the light ratio, thereby creating a scene that has virtually no shadows at all. Diffused overhead lighting is also soft and is especially effective for close-ups and conversations between actors.

In contrast, hard lighting utilizes bright sunlight or smaller light sources to create and heighten shadows. It’s used to great effect for heightening scary and dramatic scenes, along with volatile, suspicious and dangerous situations in filming.

Motivated lighting is a technique that enables shooting in an enclosed studio while imitating other types of existing lights that might be experienced in everyday life situations. This type of lighting can emulate everything from an 18th-century lamp to sunlight from a window.

Last but not least is natural lighting that’s especially effective when shooting on location. Mother Nature creates some stunning effects, but they can be enhanced with carefully placed lights and illumination techniques that are benchmarks of a professional.

Frank Gatto & Associates, Inc. are specialists in lighting for television events of all kinds.  If you have an event that needs expert lighting, please call us today to see how we can help.

Phone: 561-368-0101

Email: frank@frankgattolighting.com 

We can be found on Social Media at the following links.

            

Hiring the Right Lighting Designer

Lighting is an essential element for videographers at weddings to sporting events for broadcast networks. It’s an art and a highly specialized field that requires extensive knowledge of how light works in different environments to the properties of the film being used. Hiring the right lighting director requires some research.

It may seem like a minor consideration, but choosing a lighting director familiar with LED lighting systems should be a priority. LED lighting is brighter, yet offers a softer illumination that will enhance the appearance of the subjects. Another benefit is that LED lights don’t produce as much heat as old-fashioned methods so people stay more comfortable and LED lights use less power, making them environmentally friendly.

A lighting professional will have the equipment needed to reflect light into dimly lit areas for a uniform appearance that prevents unwanted shadows and dark spots. The right illumination is essential for filming and it also ensures that still photos are perfect memory-makers or appropriate for promotional purposes.

A lighting designer shouldn’t be confused with the services of other electrical professionals. A lighting designer views environments with the eye of an artist and combines that with a variety of technical skills in multiple disciplines. They can provide spotlighting, colored illumination, strobes, lasers, and can time illumination to music and other cues. Lighting designers set moods, establish ambiance, and direct the focus of audiences or attendees.

The value, experience and knowledge the right lighting designer brings to any project will make the difference between a ho-hum event and one that’s an unmitigated success. A lighting designer understands the unique interplay of illumination in different environments and is experienced in lighting and filming techniques for occasions ranging from corporate events and professional films to sporting events and red carpet galas.

Frank Gatto & Associates, Inc. are specialists in lighting for television events of all kinds.  If you have an event that needs expert lighting, please call us today to see how we can help.

Phone: 561-368-0101

Email: frank@frankgattolighting.com 

We can be found on Social Media at the following links.