Projection Mapping – How It Works And Why It Is So Cool

Projection Mapping – How It Works And Why It Is So Cool

Thanks to the wonders of modern technology, videographers, advertiser and production companies can now produce amazing graphic images that can be displayed on virtually anything.  From the side of a building to the inside of a convention center, projection mapping can transform a plain surface into a wall of wonder.

What Is Projection Mapping?

Projection Mapping uses technology to project objects onto a surface. Using this kind of special technology, everyday objects are transformed into a display surface for video projection. These objects could be as complex as an entire landscape, or as simple as just a few shapes that help to enhance the ambiance of a room.

Unlike flat screen mapping, the objects are not just projected onto a flat surface, they are designed to wrap around buildings and mold into their shape,  turning common objects into interactive 3D displays.

How Does Projection Mapping Work?

By using a pre-production process during which images are fitted onto a 3D graphic model of the building, the same images appear to wrap themselves around the physical features of any structure. They give the appearance of being painted on and part of the same structure even though they are not.

This process can also be used on a smaller scale to project virtual images on anything from a mannequin to a car to completely change their color, structure and appearance.

Why Is Projection Mapping So Cool?

Creatives love projection mapping, and the advertising industry, in particular, has picked up on the uber cool environments that can be created using this unique tool.  From expensive and complex advertising campaigns to simple but effective projections used at conventions and product launches, projection mapping is huge in advertising and promotions right now.

If you have the budget for it, you can transform any space into something otherworldly and awe-inspiring simply by having a creative team of projection mapping professionals create a projection just for your organization.

From dancing butterflies on a wall, real-life dinosaurs on the escalator and even huge works of art projected onto city landmarks, projection mapping completely changes the way we view our surroundings.

Projection Mapping has fully evolved since its first outings in the early 2000s when it was used to project visual-art and enhance live-music shows.  It can now be used by production companies to incorporate the telling of entire stories, by using animated visuals and music to produce cinema style action and narratives.

Projection mapping can turn buildings, walls, floors and even common objects into something truly magical.

Here at Frank Gatto & Associates, we provide awesome lighting for a wide variety of indoor and outdoor events.  From major league sporting tournaments through to intimate awards ceremonies and everything in between — we’ve got you covered.

We provide a full-service package, and absolutely everything you need to light up your event from start to finish.  Speak to our team today on 561-368-0101 to find out more.

Frank Gatto & Associates, Inc. are specialists in lighting for television events of all kinds.  If you have an event that needs expert lighting, please call us today to see how we can help.

Phone: 561-368-0101

Email: frank@frankgattolighting.com 

We can be found on Social Media at the following links.

            

How to Use Light and Sound to Tell a Story

If you are putting on a production, making a movie or planning a performance of any kind, just booking a stage and some actors are often not enough.  The same applies to any organized events that you are hoping to capture on video.  A sporting event may be the highlight of your year, but it your video playback is dark or silent you will automatically lose the enjoyment of re-living those special moments.

Because we don’t just watch what is going on with our eyes, we need to recreate all our senses when it comes to recording live video too.  Great sound recording and effective lighting are all necessary to film high-quality footage, whatever the event.

The Importance of Quality Sound Recording

When used well, sound can evoke emotions, establish settings, develop characters, and advance the plotline of a story.  Throw in some background music and you can dramatically enhance the feel of a video within seconds.

Sound can work in subtle ways and can sometimes even go unnoticed.  Poor quality sound, lines that can’t be heard, or background music that is too loud, however, will always be noticed and can detract from the quality of your video.  Good sound helps to build up the atmosphere for the audience and every single piece of audio should be carefully planned and created, in the very same way the script and production will be.

Dialogue is not just enough to make a well-produced piece.  You should always consider the use of foley sounds as well as a score that rises and falls with the atmosphere of the story. Background sound is also vital if you wish to produce a believable piece of work.  A street scene, for example, will need traffic noise, people talking and other everyday sounds that you would hear in real life. Even quiet scenes will need audio enhancement.  A scene in a forest would still require the sounds of birds, the wind in the trees and footsteps on the ground to resonate with the audience.

When making your film, plan your audio as carefully as you do the other aspects of the overall production.  A film score and a foley script should be prepared before you start filming.

Why Lighting Is the Second Most Important Ingredient

Just as sound helps to tell the story, so does the correct use of lighting.  A well-lit set not only helps with the practicalities of great filming, it also adds depth and interest to every shot.

Lighting is one of the most important aspects of video production because it helps to set the mood for the video.  Shining light on specific objects or people helps to focus the viewer on to the intended spot, while lighting effects can transform the way people and objects appear in a scene.

Lighting should never be a distraction and should always blend seamlessly into the scene surroundings.  Because lighting has so many facets and can be used in a variety of different ways, many videographers use a three-point system to describe the way lighting helps to tell their story. By using these three main types of lighting, the main subject in a scene can be properly illuminated and highlighted.

Key Lighting – that focuses on the main person or object in the scene and illuminates them to reduce shadows and make them stand out from other people or objects

Fill Lighting –  that helps to eliminate shadows and is used to “fill in” all dark areas.

Back Lighting – to provide a direct contrast between a specified person or object and the background environment.

Using all the above will help you to create a story that is watchable and believable and can transform a run of the mill piece of video into a first-class film experience.

Frank Gatto & Associates are television and event lighting specialists with over 30 years experience.  If we can help with the lighting for your next event, contact our team today at 561-368-0101.

Frank Gatto & Associates, Inc. are specialists in lighting for television events of all kinds.  If you have an event that needs expert lighting, please call us today to see how we can help.

Phone: 561-368-0101

Email: frank@frankgattolighting.com 

We can be found on Social Media at the following links.